Google Play Developer 8-Step Checkup

Posted by Ellie Powers, Google Play team

Google Play gives you tons of options on publishing your apps and connecting with users. But as you get started with new features like beta testing and staged rollouts, it’s a good idea to do a checkup and make sure you’ve covered the basics.

1. Boost your developer account security

• If you take just one step today to protect your Google Play apps, enable two-step authentication for your Google account, and encourage the rest of your team to do the same.


• Next, many developers first set up their Google Play account with their personal gmail account, but it’s actually a good idea to transfer your apps to a separate account. All of your installations and reviews remain intact. If you haven’t done this already, transfer your apps to a new account today.


• Don’t share passwords. Instead, add each individual who needs access and only grant the minimum level of access they need — and encourage them to enable two-step authentication.


• Review the list of people with access regularly, and when people leave your project, make it a standard practice to remove their access. Learn more about developer account security.

2. Protect your keystore

In order to publish an update to an existing app, you’ll need to sign it with the same keystore every time. If you lose your keystore, you’ll lose your history and reviews, so you’ll need to start over with new apps with new package name and a new key, so you’ll want to make sure you protect it. First, choose a secure password, and don’t use the same password that you use for your Google account. Next, back up your keystore somewhere, but don’t upload it to Google Drive with an account you use to publish on Google Play.

3. Check your email addresses

As a developer, you are responsible for checking two important email addresses:

• Account owner email address: Google uses the address used to register your Developer Console to contact you about your apps and account, so it is extremely important that someone is responsible for checking it regularly. If necessary, you can forward messages from this account via Gmail, or transfer your apps to another account.


• Customer support email address: For each individual application, you can specify the best way for users to contact you for customer support. Ensure that a valid support email address for your product is specified. As a best practice, this should probably be a designated support account that is checked regularly and not the same email as the address used to login to the Developer Console.

4. Familiarize yourself with the policies

We recently launched some new guides and examples for Google Play’s Developer Program Policies and Developer Distribution Agreement. Note that once you publish an app as free, you can’t change it to a paid app later, though you can add in-app products.

5. Set up team processes

You may have many people involved with your Google Play apps. Make sure roles are clear in terms of whose job it is to publish updates, check statistics and optimization tips, read and reply to user reviews, and track revenue. Make sure all of these people have the right access to the Developer Console. Many developers who are part of larger organizations also report to their larger teams about their apps’ performance. Designate someone to make sure your app description, graphics (including localized and tablet screenshots), and pricing are up to date.

6. Configure your Developer Console UI languages

To change the language you want to see the Developer Console in, set your primary language. If you speak additional languages, configure those, too — user reviews in those languages won’t be translated automatically in the Developer Console. That was a popular request from developers.

7. Refresh your app’s marketing materials

• Optimize your Google Play image assets. Include a well designed feature graphic in your Google Play listing. Localize your feature graphic, screenshots and description to improve conversions globally. Create a great looking icon with the Launcher Icon Generator.


• Provide screenshots specifically for phones and tablets showing both portrait and landscape layouts.


• Improve your app’s marketing. Users are 47% more likely to trust & download content when you use the official Google Play Badge. Also, make sure you are linking to your apps properly. Use the Device Art Generator to create beautiful marketing material.

8. Stay on top of developer news

To make sure you’re aware of the latest Google Play updates for developers, make sure you check the Android Developers blog regularly, follow +Android Developers, and check the Developer Console regularly for announcements.

Join the discussion on



+Android Developers

Watch Android @ Google I/O 2013

Posted by Reto Meier, Android Developer Relations Tech Lead



We had a lot to talk about this year at I/O. We launched Google Play services 3.1 with Google Play games services, improved Location APIs, and Google Cloud Messaging enhancements; Android Studio: A new IDE for Android development based on IntelliJ IDEA Community Edition; and Google Play Developer Console improvements such as app translation service, revenue graphs, beta testing & staged rollouts, and optimization tips.



With the excitement of these announcements behind us, it's time to sit back, relax, and watch all the sessions we missed during the event. To make that easier, we've collected all the Android sessions together in the Android @ Google I/O 13 page on the developer site.



We've also created the Google I/O 13 - The Android Sessions playlist (embedded below), as well as playlists for each developer category: design, develop, and distribute.

For those of you who prefer listening to your I/O talks without the distraction of watching speakers and slides, we're also making the sessions available as part of the Android Developers Live Podcast.



Google I/O is always a highlight on the Android Developer Relations team's calendar, so we'll be keeping the magic alive with our Android Developers Live broadcasts.



This week we resumed our regular broadcasts with Android Design in Action offering a review of Android Design sessions at I/O. Next week will see the return of This Week in Android Development and The App Clinic, and stay tuned for more episodes of Table Flip, GDG App Clinics, and more!



We'll also continue to add new DevBytes and BizDevBytes to offer tips and tricks for improving your apps and making them more successful.



As always you can talk to us and keep track of our upcoming broadcasts, Android Studio news, and other Android developer news on the +Android Developers Google+ page.

Join the discussion on



+Android Developers

New Ways to Optimize Your Business in Google Play

Posted by Ellie Powers, Google Play team

This week at I/O, we were excited to announce some updates to Google Play to help you optimize your business on Google Play: to help you take control of your app publishing, gain insight into your users, and expand your app’s success globally.

Play Store’s new view: apps designed for tablets

Many of you have invested in making great tablet experiences for your users, and we want to ensure that that work pays off and that users are able to discover great apps for their tablets. This week, the Google Play store began providing a view of our top charts highlighting apps which have been designed for tablets according to our tablet app quality checklist.

Be sure you don’t miss out! Check that your app’s optimization tips say that your app is designed for tablets, and upload tablet screenshots for 7” and 10” tablets.

Beta testing and staged rollouts

We have introduced support for beta testing and staged rollouts so that you can get feedback on your new app or app update early in its development and make sure your users are happy with the results. You can test two different versions on two different groups at the same time, such as testing a newer version with your employees first, and a more mature version with a group of external testers.

The beta testing is private on Google Play, and you can specify who gets these versions by adding Google Groups and Google+ Communities. Users give you feedback privately rather than through public reviews. When you’re satisfied that your new version is ready, you can now do a staged rollout to a percentage of your userbase. To give you more flexibility in light of beta testing and help get your whole team involved in the Developer Console, we will soon launch additional access controls.

Localization improvements

We’re collaborating with Google's internationalization team to make translating your app into new languages easier than ever. You can purchase professional translations of your apps from independent providers through the Google Play Developer Console. You can upload the strings you want translated, select the languages you want to translate into, and select your translation vendor based on time and price. If you’re interested in translating your apps with this feature, sign up to be a part of the preview in the Developer Console today on the APK page.

The new optimization tips for localization will help you identify new potential opportunities for global expansion based on popular languages for your app’s users and category. To fully localize your app into a language, you need to translate the strings in an APK, translate your Google Play store listing, and upload localized graphics. The optimization tips will also let you know if you’re missing any of these pieces.

New Analytics and monetization features

Getting better revenue and engagement data has been another key developer request, as developers told us that they check their revenue and stats constantly. New revenue charts in the Developer Console allow you to see your app’s daily revenue and summary figures, and you can filter the data by country. Coming soon, Google Play and Google Analytics are teaming up to bring you better insight into your users. Google Analytics will start showing Google Play views and installs for each campaign, while Google Play will show Google Analytics engagement metrics.

For those of you using in-app billing, we’ve heard your feedback and made some improvements to reduce your development time and costs. Your test accounts will now able to make in-app test purchases without those transactions actually being charged, but everything else works the same as it would for a real user.

In a few weeks, we will launch a new Order Status API, which allows you to verify the status of an in-app order from your servers. We will also be launching a tool for automating downloads of financial reports. Finally, the new Google Wallet Merchant Center is continuing to roll out with enhanced reporting, additional analytics and many other enhancements.

Google Play for Education coming soon

You'll soon be able to offer apps to schools through Google Play for Education, which launches later this year to K-12 schools in the United States. This online destination will allow schools to discover, purchase, and distribute apps to their students. Visit developer.android.com/edu to get started creating or optimizing your apps for schools today.

Join the discussion on



+Android Developers

Android at Google I/O 2013: Keynote Wrapup

The last year has been an exciting one for Android developers, with an incredible amount of momentum. In fact, over 48 billion apps have been downloaded from Google Play to date, with over 2.5 billion app downloads in the last month alone.

This week, at Google I/O, our annual developer conference, we’re celebrating this momentum, and putting on stage a number of new features and advancements both for the Android platform and Google Play, to help you design, develop and distribute great apps to your users.

We just wrapped up the keynote, and wanted to share a number of those new features; we’ll be spotlighting some of them throughout the week both here, on Google+, and in 36 Android sessions and sandboxes at the Moscone center in San Francisco (with many of the sessions livestreamed at developer.google.com). Enjoy!

Google Play Services 3.1

Google Play Services is our platform for bringing you easier integration with Google products and new capabilities to use in your apps. Today we announced a new version of Google Play Services that has some great APIs for developers.

• Google Play games services give you great new social features that you can add to your games   achievements, leaderboards, cloud save, and real-time multiplayer


• Location APIs make it easy to add location- and context-awareness to your apps through a fused location provider, geofencing, and activity recognition


• Google Cloud Messaging enhancements let you use bidirectional XMPP messaging between server and devices and dismiss notifications


• Cross-Platform Single Sign On, which lets your users sign in once, for all of their devices using Google+ Sign-In.

Android Studio: A new IDE for Android development

Today we announced a new Integrated Development Environment (IDE) built just for Android, with the needs of Android developers in mind. It’s called Android Studio, it’s free, and it’s available now to try as an early access preview.

To build Android Studio, we worked with with JetBrains, creators of one of the most advanced Java IDEs available today. Based on the powerful, extensible IntelliJ IDEA Community Edition, we've added features and capabilities that are designed specifically for Android development, to simplify and optimize your daily workflow for creating Android apps.

Google Play Developer Console: a better distribution experience

Building awesome Android apps is only part of the story. Today we announced great new features in the Google Play Developer Console that give you more control over how you distribute your app and insight into how your app is doing:

• App translation service: a pilot program that lets you purchase professional translations for your app directly from the Developer Console.


• Revenue graphs: a new tab in the Developer Console gives you a summary of your app global app revenue over time.


• Alpha and beta testing and staged rollouts: you can now distribute your app to controlled alpha and beta test groups, or do staged rollouts to specific percentages of your userbase.


• Optimization tips: design your app for tablets and understand how to expand your app into new language markets.


• Google Analytics: launching later this summer, your Google Analytics usage stats will be viewable right in the Developer Console.


• Referral tracking: also launching later this summer, you’ll get a new report in Google Analytics to show what blogs, campaigns, and ads are driving your installs.

Follow the Android Sessions

Join us for the Android sessions today and through the week by livestream. Visit the I/O Live Stream schedule for details.

All Google Play Developers Can Now Reply to User Reviews

Posted by Ellie Powers, Google Play team

There are a lot of great things a developer can do to promote their app, but the best way for your app to take off is when a really happy user tells their friend about your app, who tells their friend, who tells someone else — you get the picture.

That’s why it’s always been a priority for us to strengthen that conversation between developers and their users. Google Play is now connected with Google+, and by associating reviews with an identity, the quality of reviews has increased tremendously (in addition to letting users find reviews they trust).

We’re happy to announce today that all developers on Google Play can now reply to user reviews. You can reply to user reviews in the Google Play Developer Console, and your replies are shown publicly below the corresponding user review on Google Play. Users receive an email notification when you reply and can either reply to you directly by email, or update their review if they choose to do so -- though keep in mind that users are not obligated to update their reviews. You can also update your reply at any time.

Developers who have been using this feature have told us that the following best practices are most effective in improving their apps and building strong relationships with their users:

• Check reviews frequently, and involve people from all parts of your organization


• Identify and prioritize bugs based on user impact


• Let users know when their problems are resolved


• Reply constructively to both negative and positive reviews


• Refer users to documentation or other support channels


• Get ideas about new improvements or features


• Thank the users who are your biggest advocates

style="border:1px solid #ddd;border-radius: 6px;margin-top:1em;" src="http://4.bp.blogspot.com/-W7nmPciNlG0/UXgyKF6R8cI/AAAAAAAACGU/YNPDn9d2TZY/s1600/reply-reviews.png" />

Before replying to user reviews, it is important to review the posting guidelines to be sure that you are using this feature in compliance with Google Play’s policies at all times. The reply to each user’s review will be public, so prospective users will see if you provide consistently high quality customer support. Read the posting guidelines, and start connecting with users today.

Conversations are meant to be two-sided, and facilitating discussion between developers and users will ultimately yield better apps, to the benefit of everyone.

Join the discussion on



+Android Developers

Tablet Optimization Tips in the Google Play Developer Console

Posted by Ellie Powers, Google Play team

Last week we updated our guidelines for making great tablet apps and added the ability to upload tablet screenshots that are shown preferentially in Google Play to users on those devices. Today we’re introducing a new Optimization Tips page in the Google Play Developer Console that lets you quickly see how your app is doing against basic guidelines for tablet app distribution and quality.

When you upload an app, the Developer Console now runs a series of checks to verify basic criteria from the Tablet App Quality Checklist and shows you any issues it finds in the Optimization Tips page.

style="border:1px solid #ddd;border-radius: 6px;"src="http://1.bp.blogspot.com/-w0gl8ttJFFo/UXgQDbepnuI/AAAAAAAACGE/nTanLxr3C7A/s1600/opt-tips-crop-720.png" />

If you’re developing for tablets, make sure to visit your Optimization Tips page to ensure that your app is delivering a great tablet experience. If there are any issues listed, we recommend addressing them in your app as soon as possible and uploading a new binary for distribution, if needed.

For ideas on how to design and build a great tablet app, including details on how to address issues listed in your Optimization Tips page, check out the Tablet App Quality Checklist. Remember that a great tablet experience goes well beyond these basic checks. Keep working to bring your tablet users the most polished UI and richest content possible.

Join the discussion on



+Android Developers

Now is the time to switch to the new Google Play Developer Console

Posted by Ellie Powers, Google Play team

The new Google Play Developer Console is out of preview and is the default experience. In addition to offering all of the functionality of the old version, the new version features a streamlined publishing flow, store listings in more languages with language-specific graphics, and new user ratings statistics, so you’ll have better tools for delivering great Android apps that delight users. If you haven't already made the switch, now is the time, as we'll be retiring the former version on April 15 to focus our efforts on this new experience.

The new Developer Console brings you new functionality built on top of a quick-to-navigate user experience. You can add language-specific graphics to your store listing to help your users around the world understand what your app is about. New graphs let you track your ratings over time with breakdowns by device, country, app version, and more. The statistics page now shows you when you released each version of your app, so you see how each new version changes your installations and ratings, and you can view crashes specific to an application version. These new features are only the beginning of what’s to come for developers on Google Play in the future.

If you're still using the old Developer Console, now is the time to switch over fully to the new version by clicking “Try the new version” in the header. Let us know what you think by clicking the “Feedback” link in the header in the new Developer Console, and if you experience any serious issues, please contact support. We’re planning some more improvements in the next month and in the future. Your input will continue to be key to what we do.

Join the discussion on



+Android Developers

New Google Play Developer Console Available to Everyone

Posted by Eva-Lotta Lamm, Riccardo Govoni, and Ellie Powers of the Google Play team



We've been working on a new Google Play Developer Console, centered around how you make and publish apps, to create a foundation for the exciting features we have planned for the future. Earlier this year at Google I/O, we demoed the new version (video). Since then, we've been testing it out with tens of thousands of developers, reviewing their feedback and making adjustments.



Today, we’re very happy to announce that all developers can now try the new Google Play Developer Console. At its core, the Developer Console is how you put your app in front of hundreds of millions of Android users around the world, and track how your app is doing. We hope that with a streamlined publishing flow, new language options, and new user ratings statistics, you’ll have better tools for delivering great Android apps that delight users.

Sleeker, faster, easier to navigate

You spend a lot of time in the Developer Console, so we overhauled the interface for you. It's bright and appealing to look at, easy to find your way around using navigation and search, and it loads quickly even if you have a lot of apps.

Designed for speed. Quickly locate the app data and business information you use every day. More screenshots »

Track user ratings over time, and find ways to improve

One of the most important things you'll be able to do is track the success of your app over time — it's how you continue to iterate and make beautiful, successful apps. You'll see new statistics about your user ratings: a graph showing changes over time, for both the all-time average user rating and new user ratings that come in on a certain day. As with other statistics, you'll be able to break down the data by device, country, language, carrier, Android version, and app version. For example, after optimizing your app for tablets, you could track your ratings on popular tablets.

New charts for user ratings. You can now track user ratings over time and across countries. More screenshots »

Better publishing workflow

We've completely revamped and streamlined the app publishing process to give you more time to build great apps. You can start with either an APK or an app name, and you can save before you have all of the information. You can also now see differences between the new and old versions of an app, making it easy to catch unintentional changes before you publish a new version to your users.

More languages for listings, with automated translations

You'll also enjoy a new app publishing flow and the ability to publish your app listing in 49 languages. Once you've saved any change to your application in the new Developer Console, your users will have the option of viewing an automatic translation of your listing on the web today and soon on devices — no additional action on your part is needed.

How can you try the new version?

Go to your Developer Console and click on “Try the new version” in the header or go directly to the new version. If you prefer the new version, don't forget to bookmark the new URL.



Please note that we're not quite done yet, so the following advanced features are not yet supported in the new Google Play Developer Console: multiple APK support, APK Expansion Files and announcements. To use these features, you can click “Switch back” in the header at any time to return to the old version.



Click the “Feedback” link in the header to let us know what you think, so that we can continue to improve your experience as a Google Play developer. Thank you for all of the feedback so far.

Join the discussion on

+Android Developers